One name, drawn by hand.
We are very proud of our logo. Follow these guidelines to ensure it always looks its best. Our logo is the combination of a large blackletter C and the rest of our name in the same old-world lettering, for a look that is old, steady and local.
Our logo can be used in the following 3 styles. It is always one color: ink on light grounds, bone on dark ones.
The Coeury
Our main logo. Use it first, anywhere people may be meeting The Coeury for the first time: the top of the website, the share pictures, print.
Coeury
The name alone. Use it where the main logo doesn't fit the space, or where it's already clear you're reading The Coeury.
Where the logo sits.
The ink logo is for white and light backgrounds. On ink or dark photos, use the bone version. These are the preferred backgrounds.
The parts of the logo.
The C carries the logo. The rest of the name tucks into it, and a small THE sits above. The parts never move apart.
Give it room.
Keep clear space on every side equal to a quarter of the logo's height. Nothing else, text, photos or edges, goes inside it.
Never too small.
Below these sizes the lettering fills in. Use a smaller style instead.
130 px wideThe Coeury · 35 mm in print
110 px wideCoeury · 30 mm in print
24 pxThe C · 7 mm in print
Always the same.
The logo should always look the same. Don't change it, add to it or rearrange it.
Ink, bone and a touch of gold.
This primary palette should be used on all branded materials. These colors are the foundation of our brand. Tap a color or a code to copy it.
Ink
The ground and the words. Most of the brand lives here.
Bone
An old, warm white. The logo on ink, and soft panels.
Antique gold
Accent only: a rule, a label, one word. Never the logo.
On the news site
The news pages are set on white paper, so reading is easy all day. Gold on white is Deep gold, for small labels and large words; keep long reading in Ink.
Paper
The page of the news site.
Tint
Bands and panels on the news site.
Deep gold
Gold words on white, where Antique gold is too light to read.
* Print values (CMYK) are calculated from the screen colors. Confirm them with your printer before anything is printed.
Readable pairs
Two voices.
Blackletter, drawn
The name in our logo is drawn lettering, redrawn from Chomsky by hand. It is never typed: use the logo files.
Cormorant Garamond
Headlines in Bold, reading in Medium, small labels in SemiBold spaced capitals. Free from Google Fonts. Where it isn't available (email, documents), use Georgia.
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklm nopqrstuvwxyz
0123456789 & ! ? “ ” $ %
A headline says plainly what happened.
The dek adds the second most important fact, in one sentence.
Reading text is Medium, about 19 pixels on a screen, with plenty of room between lines. Every story links its sources and keeps opinion in its own labeled box.
The right file, every time.
| The website header, light pages | the-coeury-ink.svg |
| On ink or a dark photo | the-coeury-bone.svg |
| Share pictures and print | the-coeury-ink.pdf or the-coeury-bone.pdf |
| A tight space, a byline, a sign-off | coeury-wordmark-ink.svg |
| Social profile picture | coeury-icon-ink.png |
| Phone home screen, app | coeury-app-icon.png |
| Embroidery, engraving, one-color print | the-coeury-ink.pdf (one color, no shading) |
On a profile.
The C goes in the round profile picture; the main logo in bone goes on the ink banner. Ensure the logo has space on all sides.